• 31-JUL-2020


SEOUL, July 31, 2020 – Hyundai Motor Company has appointed Jaehoon (Jay) Chang, Executive Vice President, as the new Global Head of the Genesis Brand. Mr. Chang will be responsible for the Genesis business, leading its global expansion, starting on August 1, 2020.

Mr. Chang joins Genesis with extensive and varied experience in the Hyundai Motor Group. He has held roles of increasing responsibility within the Production Development Planning, Customer Experience, Korean Business and People & Business Operation Support Divisions. His focus on customer experience, quality and corporate growth strategy uniquely positions him to lead Genesis through its next phase of growth.

In his new capacity, Mr. Chang will lead the brand’s further expansion by increasing sales and brand awareness around the world, becoming a strong presence in the luxury automotive market.

The appointment follows Yong-woo (William) Lee’s promotion to CEO of Innocean, the global marketing communications company. Due to Mr. Lee’s previous experience as a founding executive of Innocean Worldwide Americas, he is the perfect executive to lead that business forward. Mr. Lee assumes his new role from August 1, 2020.

About Genesis

Genesis As a luxury brand, the Genesis brand always strives to create the finest automobile and services for connoisseurs worldwide. Embodying its unique design language “Athletic Elegance,” Genesis has introduced its sedan lineup the G70 sport sedan, the G80 midsize luxury sedan and the flagship G90 luxury sedan. With the recently launched mid-size luxury SUV GV80, the Genesis plans to add more to its lineup. The brand was launched first in South Korea and now in the U.S., Canada, Russia, the Middle East and Australia. The Genesis brand is one of the highest-ranked brands in the automotive industry by respected, third-party experts including North American Car of the Year, Consumer Reports and J.D. Power. For more information on Genesis and its new definition of luxury, please visit www.genesis.com Please visit our media site for the latest news at media.genesis.com. Genesis on YouTube | Facebook | Instagram