GENESIS X CONVERTIBLE RECOGNIZED AT CAR DESIGN AWARD 2023 IN MILAN
- Genesis X Convertible receives the accolade in the Concept Cars category
- With a folding hardtop roof and details that reflect the brand’s Korean heritage, award-winning concept embodies the thrill of driving in the EV era
SEOUL, South Korea, April 24, 2023 — The Genesis X Convertible concept received the Car Design Award in Concept Cars category at the Car Design Award 2023 ceremony, held on April 18 at the ADI Design Museum in Milan. The model, which embodies the thrill of driving in the EV era, was one of 10 category finalists announced in February.
The Car Design Award — established in 1984 by Fulvio Cinti, founder and former Editor-in-Chief of Auto & Design, and judged by a jury of experts representing some of the world’s most prestigious automotive magazines — recognizes significant contributions to the development of car design. With an aim “to celebrate cars and concepts that mark a turning point, a new departure for the future of transportation design,” the competition has three categories: Production Cars, Concept Cars and Brand Design Language. Last Tuesday night’s ceremony was part of Milan Design Week.
Head of Genesis Design Il Hun Yoon, who accepted the honor in Milan, thanked his team for making the achievement possible.
“We are thrilled to receive the Best Concept Car award,” he said. “The X Convertible concept is a beacon for the brand. It is representative of our Athletic Elegance design language, while expressing the brand DNA in a purer form. Although we’re still in our first chapter, the accumulation of acknowledgments is proof that Genesis Design’s audacious approach is being recognized.”
Clarifying why the Genesis X Convertible was selected as the overall winner of the Best Concept Car category, the jury – which consisted of journalists from 11 different countries – stated: “Genesis has been on a roll recently, with truly clean and premium design, epitomized in the Genesis X Convertible. This project plays elegantly with the design elements of classic sports convertibles in a contemporary interpretation, enhancing Genesis design DNA.”
As the final piece in the X Concept Trilogy, the X Convertible shares the same architecture and electric powertrain as the X Concept and the X Speedium Coupe concept. Unveiled in November 2022 in Malibu, California, it features a folding hardtop roof with transparent moon roofs above the front seats, creating an open feel even when it’s closed. With ideal proportions complemented by design purity, the car exemplifies the brand’s efforts to refine the way it orchestrates the design elements that make up Athletic Elegance, the brand’s design language.
Several unique touches reflect the brand’s Korean heritage. The primary exterior color is Crane White, named after the white cranes that symbolize sanctity in Korean culture. The interior is finished in Giwa Navy, a color name derived from the roof tiles on traditional Korean homes, and Dancheong Orange, which is inspired by the colorful decorative patterns found in the country’s traditional wooden buildings.
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