• 09-OCT-2020

  • SEOUL, South Korea

  • Genesis design creates authentic value for luxury customers with Innovative and progressive designs

SEOUL, South Korea, Oct. 9, 2020 – Genesis announced today that the brand has won the Design Value Award 2020 by the Design Management Institute (DMI) in Boston, U.S.

The award recognizes Genesis’ constant efforts to establish a distinctive brand image through its design identity “Athletic Elegance” and Two Lines strategy.

This is the first time that Genesis has won the DMI Design Value Award, which identifies brands or teams who provide remarkable values through design or design management practices.

Genesis' design identity has established the brand's image by providing exclusive design experiences and special value to its customers.

Inspired by the Genesis wing logo, the distinctive Two Lines serve as the signature marking of the exterior, while the and ‘Beauty of White Space’ became the essential design DNA for Genesis’ interior styling. Also, such innovative and progressive designs bring authentic value that resonates with the contemporary luxury lifestyle of customers.

“Genesis' design identity shows the unique orientation of the brand to become a genuine luxury. We are keen to design beyond vehicles—we want our designs to become an extension of our customers' lives as a luxury lifestyle mobility solution.” said SangYup Lee, Senior Vice President and Head of Global Genesis Design.

About Genesis

Genesis as a luxury brand always strives to create the finest automobile and services for connoisseurs worldwide. Embodying its unique design language “Athletic Elegance,” Genesis has introduced its sedan lineup the G70 sport sedan, the G80 midsize luxury sedan and the flagship G90 luxury sedan. With the recently launched mid-size luxury SUV GV80, the Genesis plans to add more to its lineup. The brand was launched first in South Korea and now in the U.S., Canada, Russia, the Middle East and Australia. The Genesis brand is one of the highest-ranked brands in the automotive industry by respected, third-party experts including North American Car of the Year, Consumer Reports and J.D. Power. For more information on Genesis and its new definition of luxury, please visit Please visit our media site for the latest news at Genesis on YouTube | Facebook | Instagram

About DMI

The Design Management Institute (DMI) is an international membership organization that connects design to business, to culture, to customers — and to the changing world. Founded in 1975, DMI brings together educators, researchers, designers, and leaders from every design discipline, every industry, and every corner of the planet to facilitate transformational organizational change and design driven innovation.