PACIFIC PALISADES, Calif
GENESIS RETURNS FOR THE FOURTH CONSECUTIVE YEAR AS TITLE SPONSOR OF ONE OF THE COUNTRY’S MOST PRESTIGIOUS PGA TOUR GOLF TOURNAMENTS
The Genesis Invitational to host 120 of the world’s finest golfers
PACIFIC PALISADES, Calif., Feb. 13, 2020 – For the fourth consecutive year, luxury automotive brand, Genesis, is partnering with the PGA TOUR, TGR Live and TGR Foundation to provide a premium experience for golf fans and guests at The Genesis Invitational.
This year marks the event’s elevated PGA TOUR status by moving to an invitational format, putting it alongside select company such as the Memorial Tournament presented by Nationwide and the Arnold Palmer Invitational presented by Mastercard. The newly crowned Genesis Invitational will be held from February 13-16 at one of the most iconic golf courses in the world, The Riviera Country Club.
The tournament will host 120 world-class PGA TOUR golfers, one of the strongest fields in recent years. Joining Tiger Woods will be the top five players in the Official World Golf Ranking as well as five Korean golfers including Sungjae Im and Kyongjun Moon. The champion will receive a three-year PGA TOUR exemption, an increase by one year over the standard winner’s exemption on TOUR. The purse will grow to $9.3 million, among the largest on TOUR and an increase of $1.9 million over 2019. The winner’s share will be $1.674 million. In addition, the winner of the 2020 Genesis Invitational will go home with the recently-debuted 2021 Genesis GV80.
Guests of The Genesis Invitational can enjoy numerous activities and public spaces that honor the game while showcasing the Genesis line of award-winning luxury. This includes the flagship G90, G80 and first-ever SUV from Genesis – the 2021 GV80 – and multiple award-winning G70 luxury midsize sedans. Display locations for the GV80 include the Genesis Entrance Pavilion, the Genesis Lounge at Hole 14 and the Winner’s Display at the base of the first tee.
The #GenesisJuggleChallenge taking place on Feb. 15 and 16 is an Instagram-led initiative for fans to upload a video (best or worst!) of them juggling a golf ball. Simply upload it to Instagram using the hashtag #GenesisJuggleChallenge and tag @Genesis_USA. For each video uploaded, Genesis will donate to the Genesis Inspiration Foundation up to $50,000.
“We are happy to be back at one of the preeminent events on the PGA TOUR for the fourth consecutive year,” said William Lee, the Global Head of the Genesis Brand. “The world-renowned - and iconic - Riviera Country Club has given both legends and rising stars the opportunity to represent the highest standard of performance, a value shared by the Genesis brand.”
This event is part of the brand’s sports marketing strategy, along with being the official luxury vehicle of the NFL and a partnership with the KPGA Genesis Championship.