GENESIS RECEIVES RED DOT AWARD FOR ‘MY GENESIS’ APP
- ‘My Genesis’ app wins Red Dot Award in Brands & Communication Design 2021
- The personalized mobile service application provides customers with convenient data and features for vehicle management
- This year’s award adds to Genesis’ history of Red Dot wins for excellence in design
SEOUL, KOREA – September 7, 2021 – Genesis announced that it has taken home a Red Dot Award in Brands & Communication Design for its ‘My Genesis’ app, the brand’s personalized mobile service application, at the 2021 Red Dot Awards.
‘My Genesis’ is a personalized mobile service application that provides comprehensive information and services for vehicle management as well as personalized vehicle analysis data. To deliver services optimized for personal user experience, the app offers not only insights for safe driving based on its driving data, but also information ranging from expenses for car maintenance, to schedules of part replacement, and one-on-one butler services.
Jury at this year’s Red Dot Awards gave the application high praise for integrating personalized data into its design. The app shows users an exact image of their vehicle model down to their specifications and color, and provides real-time weather and time zone information right on their mobile device based on their location.
‘My Genesis’ also received positive reviews for providing seamless ease of use for drivers, allowing them to check up-to-date information on car maintenance while applying for all necessary services within the application in just three touches. It also enables drivers to manage their vehicles easily and efficiently, automatically calculating their gas expenses through its data alliance with gas companies.
Currently, the ‘My Genesis’ app boasts a 4.9 customer rating in Apple's App Store, receiving positive reviews for its exceptional design and ease of use.
Launched in 1955, the Red Dot Awards are considered one of the world’s top three design competitions, along with the iF and IDEA Design Awards. Design Zentrum Nordrhein Westfalen in Germany hosts the awards every year, judging entries for Product Design, Brand & Communication, and Design Concept.
With this victory for the ‘My Genesis’ app, Genesis continues its run of award wins from the Red Dot Awards for its excellence in design. In 2020, it took home four Red Dot awards: an Interface Design award for its ‘Copper Design’ Infotainment System, a Retail Design – Showroom award for its Genesis Studio in Hanam, a Spatial Communication - Light installations award for its G90 model, and an Event Design award for its Mint Concept. In 2018, Genesis also earned “Best of the Best” at the Red Dot Awards with Genesis Gangnam for Retail Design, and with Genesis Sound for Sound Design.
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