June 21, 2017 –Genesis ranked highest among premium automakers in the J.D. Power 2017 U.S. Initial Quality StudySM(IQS) study released today. This was the very first time the Genesis brand was included in the study. There were 13 brands in the premium segment.
“Respect for our owners means connecting with them on every level. This process starts the minute the car leaves the plant and continues with educating customers on every feature inside their new car,” said Erwin Raphael, general manager of Genesis in the U.S. “Achieving the highest ranking among premium brands is a fantastic introduction into the IQS survey for Genesis.”
IQS, now in its 31st year, serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership.
“Receiving this award in our very first year in the U.S. market is a strong testament toward the commitment and meticulous work of Genesis,” said Head of Genesis Brand, Manfred Fitzgerald.“We are definitely on the right track, but this is just the beginning. There is absolutely no compromise when it comes to the quality and safety of our vehicles. We will continue to hold our current and future products to the highest standard to become the most desirable and trusted brand for customers.”
The 2017 IQS is based on responses from nearly 80,000 purchasers and lessees of new 2017 model-year vehicles surveyed after 90 days of ownership. The study uses a 233-question survey designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement.