GENESIS POISED FOR SECOND YEAR AS SPONSOR OF PGA TOUR PREMIER LOS ANGELES EVENT: GENESIS OPEN
- Tournament will be held February 12-18, 2018 at The Riviera Country Club
- Broadcast nationally on CBS and the Golf Channel February 15-18, 2018
World No. 1 Dustin Johnson will be back to defend his title, along with some of the world’s top players including Jordan Spieth, Justin Thomas, Rory McIlroy and Tiger Woods, among other top names.
“From the legendary Ben Hogan to the king, Arnold Palmer, through to defending champion Dustin Johnson and the highly anticipated return of Tiger Woods this year, golf’s elite have come together at this revered venue for nearly a century,” said Manfred Fitzgerald, Senior Vice President and Head of Genesis brand. “Golf is built on a foundation of honor and respect and it’s why we feel there is a strong alignment between our brand and this tournament. As a new global luxury automotive brand, we feel compelled to not only honor our drivers, and a sport built on respect, integrity and mutual admiration, but to make a positive difference in the world around us.”
TGR Foundation is the primary benefiting charity with proceeds from the event supporting the foundation’s college-access programs in Southern California. Genesis is proud to announce that for this year the brand is also doubling its grant award to the J. Paul Getty Museum Trust, which was the first corporate social responsibility award for the brand last year, to $500,000. Last year’s grant helped create an innovative education initiative to benefit high school students in Los Angeles and surrounding communities. Phase 1 of the Genesis-Getty initiative is an 18-month program designed to enhance learning through a model of See Your World, Share Your World, and Change Your World. Thousands of students from underserved communities and Title 1 schools in the LA area have participated in the program directly and online. This year’s grant will support the initiative as it progresses into Phase II of the Getty Museum’s development of this innovative education initiative.
The Genesis Lounge
Located in the heart of the Riviera course, the Genesis Lounge at hole 14 is a first-class fan lounge open to all guests. With soft seating and unobstructed views from tee-to- green, the Genesis Lounge is the perfect mix of comfort, luxury, and captivating moments of tournament play.
Genesis Performance Lab
Fans can learn to putt like the pros at the Genesis Performance Lab, also located at hole 14, where guests will have an opportunity to have their putting stroke analyzed by a PGA Professional. Participants will have their putting stroke captured in front of a TrackMan and then receive a one-on-one coaching session with a PGA Pro on the data.
Genesis’ Showcase of Luxury Sedans
There will be several Genesis luxury sedans displayed throughout the property, including at the entrance and at holes 14 and 16. Genesis is also providing complimentary WiFi in select places around the course; The Clubhouse, the Genesis Lounge and The Bluffs hospitality tent.
The PGA TOUR pros competing in the 2018 Genesis Open will have their chance to win not only the tournament, but an exciting expression of luxury. The player with the first hole-in-one each competition round on holes 14 and 16, will win a Genesis G80 Sport and their caddie will win a Genesis G80 Sport as well! In addition, the 2018 Genesis Open champion will receive an all-new Genesis G80 Sport.