GENESIS LAUNCHES 2021 MY G90 AND SPECIAL-EDITION “STARDUST” MODELS

  • 26-JUN-2020

  • Seoul

  • As of July 2, the 2021 model year G90 sedan goes on sale in South Korea
  • Base model gets major convenience upgrades as standard equipment
  • The special-edition G90 “Stardust” model will also be available for the first time ever

Seoul, June 26, 2020 – The flagship G90 luxury sedan will go on sale July 2 as both a 2021 model year and as a special-edition “Stardust” model. Fifty Stardust editions will be sold in Korea only. 

The G90 tops the Genesis brand’s luxury car lineup, and is highly regarded for its cutting-edge technology, refinement and luxurious appointments. The driving conveniences will be heightened on the base model with the addition of both Genesis Adaptive Control Suspension and Intelligent Front-Lighting System as standard.

The Genesis Adaptive Control Suspension automatically adapts the stiffness of the suspension to road conditions, smoothing out unwanted vibrations for passengers. The tires also maintain better contact with the road, enhancing overall stability and safety.

In addition, Intelligent Front-Lighting System automatically dims the high-beam headlights when the system detects an oncoming vehicle. This feature is achieved by a series of individual LEDs which can turn up or dim on-demand, ensuring that other drivers are never blinded by overly bright lights.

Meanwhile, the 2021 model is also now available with optional Reverse Parking Collision-Avoidance Assist, which warns a driver pulling out of a parking spot when it detects an object or pedestrian behind the vehicle. It can even apply emergency braking to avoid a collision. New 19-inch wheels are another option for 2021.

Special Edition: The G90 Stardust

A special-edition G90 “Stardust” arrives specifically for this year, taking inspiration from a scene with a night sky full of stars hanging above a red carpet event where celebrities are showered with flashing camera lights. Only 50 of the G90 Stardust models will be sold for the first time ever, and will only be available in Korea.

This image directly inspires the special carbon metal paintwork featuring a sparkling pearl effect. This contrasts with the lower half of the exterior featuring Vik black paintwork. This bespoke two-tone paintwork requires specialized craftsmanship procedures that naturally limit production quantity.

The interior has Stardust-specific bespoke seats featuring two-tone leather and metallic pore Ash wood, resulting in a special environment exclusively tailored for a select few.

“The G90 Stardust represents the ultimate form of elegance,” said SangYup Lee, the head of Genesis Global Design. “In that moment when you arrive at a red carpet event, nothing less is expected.”


ABOUT GENESIS

As a luxury brand, the Genesis brand always strives to create the finest automobile and services for connoisseurs worldwide. Embodying its unique design language “Athletic Elegance,” Genesis has introduced its sedan lineup the G70 sport sedan, the G80 midsize luxury sedan and the flagship G90 luxury sedan. With the recently launched mid-size luxury SUV GV80, the Genesis plans to add more to its lineup. The brand was launched first in South Korea and now in the U.S., Canada, Russia, the Middle East and Australia. The Genesis brand is one of the highest-ranked brands in the automotive industry by respected, third-party experts including North American Car of the Year, Consumer Reports and J.D. Power. For more information on Genesis and its new definition of luxury, please visit www.genesis.com Please visit our media site for the latest news at media.genesis.com. Genesis on YouTube | Facebook | Instagram