GENESIS HOSTS THE GRAND OPENING OF GENESIS RESTAURANT, ANOTHER MILESTONE ADVANCING GENESIS’ EXPANSION INTO THE LIFESTYLE TERRITORY
SHANGHAI, CHINA – December 20, 2021 – Global luxury automotive brand Genesis hosted the grand opening of Genesis Restaurant in Genesis Studio Shanghai, marking another significant milestone for Genesis in the lifestyle territory, as it seeks to meet the Generation Genesis on a variety of canvases with its new vision of luxury.
Markus Henne, CEO of Genesis Motor China, said: “Genesis is more than an automotive brand – we represent a lifestyle. Today, we are taking it one step further with the grand opening of Genesis Restaurant, presenting an unparalleled culinary experience that is bound to leave a lasting impression. Delivering the lifestyle experience is an ongoing commitment, and we endeavor to take it to the next level through Genesis Restaurant.”
Genesis designs authentic relationships with Chinese customers through the unique Genesis Experience, centered around the car experience, customer experience and lifestyle experience. Genesis’ lifestyle experience first came to life at Genesis Studio, a luxury lifestyle oasis where people can experience Genesis vehicles, the arts and culture combined with thoughtful hospitality. Just seven months after the brand launch in China, Genesis has partnered with both Shanghai Fashion Weeks in 2021, demonstrating an elevated and in-depth exploration of progressive luxury and style. In addition, Genesis hosts regular lifestyle events across a variety of canvases, such as the Creative Night at Genesis Studio Shanghai, including a fashion runway show and an exciting Live Laser Graffiti Art Show with cutting-edge artists.
Genesis takes one step further into the lifestyle territory at the Genesis Restaurant. Extending the design philosophy of the Genesis Studio, Genesis Restaurant presents a carefully balanced taste of Korean cuisine expressed through culinary creativity and diversity. The ambience and atmosphere of Genesis Restaurant reflect the Genesis Experience in a subtle way across its total footprint of 289 square meters, via shared design elements such as concrete, natural woods and rustic detailing that exude warmth and comfort.
Genesis Restaurant creates bold, progressive and diverse ways to savor Korean culinary artistry. By collaborating with Korean cultural research institute and Michelin star restaurant, Onjium, and Shanghai’s most prominent Korean Chef, Tom Ryu, Genesis developed two inspirational menu sets that provide an elevated take on Korean cuisine and invites guests to go on a bold voyage to explore the past, present, and future tastes of Korea. Onjium’s menu offers a contemporary twist to Korean cuisine with the use of the freshest ingredients in order to highlight the natural flavors of each dish, while Chef Tom Ryu aims to preserve the original flavors of Korean cuisine while adding a new dimension through different flavors, various cooking techniques, and vivid presentations. In addition to set menus, an à la carte menu is also provided with sharing dishes. The Genesis Restaurant presents an exclusive drinks menu, through which guests can enjoy a tailor-made selection of outstanding cocktails, mocktails and fine spirits, including house-made Korean-inspired infusions.
Genesis Restaurant’s operations are managed by Muse Group, which has rich experience and a proven track record in operating luxury restaurants. With a luxurious glimpse into Korean culture, history and cuisine, Genesis Restaurant will no doubt become a centerpiece of Shanghai’s food and beverage scene.
Genesis Restaurant is located at 04-08, 2nd Floor, North Tower, Hong Kong Plaza, Huaihai Road Central, Shanghai, China. It will be open to the public from 5 p.m. to 10 p.m. all-year-around.
About Genesis China
Genesis is a global luxury automotive brand that delivers the highest standards of performance, design, safety, and innovation. Established in November 2015 and headquartered in South Korea, Genesis has entered overseas markets such as the US, Canada, Australia, Russia, the Middle East and Europe. Genesis is one of the highest-ranked brands in the automotive industry by respected third-party experts such as North American Car of the Year and Consumer Reports and has been chosen as the best luxury brand by J.D. Power for four consecutive years.
In April 2021, Genesis made its official entry into China. Genesis has established an all-new business model for the Chinese market and will strategically develop its presence in China through an omnichannel approach based on direct sales, supported by trusted agents and online sales. Genesis has introduced distinct luxury sports sedan Genesis G70, mid-large-size luxury sedan Genesis G80 and mid-large-size luxury SUV Genesis GV80 in the Chinese market through an established network in Shanghai and Chengdu. For more information on Genesis and its new vision of luxury, please visit www.genesis.com.cn
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