GENESIS G90 TAKES HOME 2023 RED DOT DESIGN AWARD FOR PRODUCT DESIGN
SEOUL, South Korea, April 24, 2022 — Genesis announced Monday that the Genesis G90, the brand’s flagship sedan, won the prestigious Red Dot Design award this year in the Cars and Motorcycles category within Product Design discipline.
Established in 1955, the Red Dot open competition is one of the world’s three major design distinctions alongside the iF Design Awards and the IDEA Design Awards. Each year, it announces winners in three disciplines: Product Design, Brands & Communication Design, and Design Concept.
As the brand’s flagship model, the G90 features the most refined interpretation of its signature Athletic Elegance design identity. The Crest Grille, the sleek Two-Line headlamps and the Clamshell Hood — which seamlessly combines the hood and fenders in a single panel, eliminating gaps — come together to give the exterior an upscale, sophisticated look.
The interior of the G90 truly illustrates the minimalist principle that Genesis calls the ‘Beauty of White Space.’ The design team expertly harmonized the cutting-edge technology with luxurious details that satisfy analog sensitivities.
Since its launch in 2015, Genesis has steadily positioned itself as both a luxury automotive brand and a lifestyle brand that communicates a distinctly Korean ethos. Its strengths go beyond products — they extend to customer experiences as well.
The brand has won numerous design awards, including past Red Dot Design awards. Last year, Genesis Suji, Genesis Anseong and Genesis House New York each received a Red Dot Design award for Retail Design, and an art installation inspired by the GV60 electric vehicle won in Spatial Communication.
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