GENESIS AND ARTCENTER COLLEGE OF DESIGN PARTNER ON VISION 2025 CONCEPT PROJECT
- Genesis partners with renowned ArtCenter College of Design on Vision 2025 Brand and Design Project
- Winning scale models and brand experience proposals to be shown at private media event during Monterey Car Week
- GV80 Concept SUV makes its concours debut at the Pebble Beach Concours d’Elegance on Sunday, August 20
MONTEREY, Calif., August 17, 2017 – Today, Genesis announced a display of student-designed ‘Vision 2025’ concept cars during the upcoming Monterey Car Week. The scale models are the culmination of a three-month-long educational project between ArtCenter College of Design and Genesis.
Genesis, the luxury automotive brand, strives to make a positive difference in the lives of discerning customers, thus becoming an important element of their lifestyle. As a design-focused brand, Genesis has introduced fascinating models that embody athletic elegance, starting from the brand’s flagship model G90, mid-size luxury sedan G80 and its derivative G80 Sport. The brand’s G70 sport sedan will make its world debut in September 2017. Genesis will be opening dedicated brand stores in major cities throughout the country in the near future. Experience more at https://www.genesis.com.
Founded in 1930 and located in Pasadena, California, ArtCenter College of Design (artcenter.edu) is a global leader in art and design education. ArtCenter offers 11 undergraduate and seven graduate degrees in a wide variety of industrial design disciplines as well as visual and applied arts. In addition to its top-ranked academic programs, the College also serves members of the Greater Los Angeles region through a highly regarded series of year-round educational programs for all ages and levels of experience. Renowned for both its ties to industry and social impact initiatives, ArtCenter is the first design school to receive the United Nations’ Non-Governmental Organization (NGO) status. Throughout the College’s long and storied history, ArtCenter alumni have had a profound impact on popular culture, the way we live and important issues in our society.
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