ATHLETIC GENESIS MIDSIZE URBAN SUV ‘GENESIS GV70’ DEBUTS ONLINE
- The brand-new Genesis GV70 is the first athletic urban midsize SUV to feature a uniquely athletic exterior design and a powerful stance while also meeting the practical needs of an SUV
- The GV70 also features a driver-oriented interior that is inspired by the ‘Beauty of White Space,’ with careful consideration to balancing state-of-the-art technology and personal space.
- Customers have a wide selection of interior/exterior colors to choose from, while the Sport Package enhances the SUV’s sporty sensibility
- The first Genesis SUV to apply a Launch Control System for dynamic driving and offer a new level of driving safety with state-of-the-art technologies such as Highway Driving Assist II
- New infotainment systems and connected car technologies create an optimal driving environment
SEOUL, KOREA – December 8, 2020 – Genesis today launched the GV70, its dynamic urban midsize SUV with a worldwide digital showcase.
Genesis broadcasted the GV70’s cinematic launch film, entitled “The GV70: A Travelogue” via live streaming (https://youtu.be/5VXQImvCxVA).
“Genesis has been striving to build an integrated and sincere connection on every aspect directly related to consumers, such as design, product, service, and lifestyle,” said Jay (Jaehoon) Chang, Global Head of the Genesis Brand. “Upon the release of the GV70 today, based on its customer-centric philosophy, Genesis will continue to provide luxurious models that consumers want and that help deliver special memories to their daily lives.”
The GV70 is the first midsize SUV model produced by Genesis and features a Uniquely athletic SUV design with a strong personality and a driver oriented interior layout that expresses the ‘Beauty of white space’ in its ultimate interpretation, completing a uniquely Genesis luxury experience.
The GV70 offers an optimal driving experience by adopting state-of-the-art technologies including ‘Highway Driving Assist II (HDA II)’ which helps drivers on highways or driveways control the steering wheel when changings lanes, a Fingerprint Authentication System that is connected to the simple in-car payment service ‘Genesis CarPay’, and ‘Advanced ROA (Rear Occupant Alert)’ based on radar sensors.
The GV70 is available in three types of engine configurations: gasoline 3.5 turbo, gasoline 2.5 turbo, and a 2.2 diesel engine. Each type is available in the Sport Package as well, which exclusively offers features such as the Electronic Limited Slip Differential (e-LSD) system and includes Sport-exclusive wheels to boost its remarkable off-road driving performance.
Exterior design featuring uniquely athletic SUV design
The front of the GV70 reflects Genesis’s brand identity with Crest Grille and Two-Lined Quad Lamps inspired by Genesis’ signature Wing Emblem. The Quad Lamps are set at the same height as the Crest Grille, which accentuates the car’s prominent stance.
The Parabolic Line, which begins above the Quad Lamps and runs elegantly along the side of the SUV, creates a dramatic contrast with the muscular rear fenders. The sleek and elegant coupe-like roofline, along with the dropping chrome line of the C-pillar, accentuates the GV70’s unique character.
At the rear, the taillights feature the ultra-thin, two-lined Quad Lamp, while all functional elements are set in the bumper, helping to achieve exceptionally clean, pure forms. The rear also features a number of subtle design details – including a G-Matrix pattern-applied bumper, and a unique vertical shaped muffler, accentuate the GV70’s athletic look.
Driver-oriented Interior Design Expresses the ‘Beauty of White Space’
The GV70’s driver-oriented interior features the ultimate interpretation of ”Beauty of White Space” inspired from Korean architecture, offering maximum comfort and convenience.
In particular, details inspired by the aerodynamic sections of aircraft wings, visualizes rich volume by applying uniquely elliptical elements as the main interior theme.
The slim air vent and thin chrome line cutting through to the doors surround the driver and amplify the interior’s wide and neat feel. An ergonomic design maximizes driving comfort while minimizing the number of buttons on a center fascia and applying a Liquid Crystal Display (LCD) touch display.
The center console creates a driver-centric layout that helps maximize the GV70’s driver-oriented feel. In addition, the application of the new dial-type Shift By Wire (SBW), which resembles a meticulously refined jewel, creates a delicate balance of simplicity and sophistication.
The colors of the GV70 reflect its energetic, yet refined design, giving customers an extensive range of color combinations, along with various interior materials.
A total of 13 exterior colors will be offered for the GV70, including three new ones: Mauna Red, Barossa Burgundy (metallic) and Barossa Burgundy (matte). The GV70 also offers metallic colors such as Cardiff Green, Uyuni White, Vik Black, Saville Silver, Royal Blue and Carbon Metal. The other available matte colors are Matterhorn White, Melbourne Grey and Brunswick Green.
The GV70 offers a choice of five interior colors, including Obsidian Black Monotone, Obsidian Black/Vanilla Beige Two-tone, Ocean Waves Blue/Pine Grove Green Two-tone, Ocean Waves Blue/Havana Brown Two-tone, and Slate Gray/Velvet Burgundy Two-tone. Sport Package models also offer exclusive colors: Ultramarine Blue Monotone, Obsidian Black Monotone, and Obsidian Black/Seville Red Two-tone.
Strengthening Sporty Emotion with the GV70 Sport Package
The optional Sport Package offers another level of athleticism that further enhances the emotion of the GV70.
The exterior design of the GV70 Sport Package creates a sporty and dynamic image with a strong blackout bezel, the three-dimensional pattern of a dark chrome garnished grille mesh design, an exclusive bumper design, a large circular muffler, a body-colored diffuser, and 19- and 21-inch Sport-exclusive wheels. The interior design of the GV70 Sport Package also emphasizes dynamic elements with exclusive interior colors, an exclusive steering wheel, and optional carbon fiber details on the console and door.
Spacious Interior Is Both Practical and Luxurious
The GV70’s interior is optimized to offer passengers a generous amount of space and combines a low seating height to provide a great sense of comfort and dynamic driving environment.
The GV70 heighten the passenger’s comfort through layout optimization. Superior reclining angles, wide leg room, the ventilated rear seat offer rear-seat passengers a comfortable driving experience.
The GV70 features wrapped doors which prevent stains on passengers’ pants when getting in or out of the vehicle and it also lowers the step height and widens the foot access space to allow children to safely get in or out of the car
In addition, the GV70 applies new technologies to provide clean air to customers.
The GV70’s dual filter system improves indoor air quality by preventing fine dust and bacteria from entering the engine room pre-filter and indoor cabin filter.
The indoor cabin filter, especially, efficiently removes fine dust from inside and outside of the vehicle with higher capability of filtering ultrafine dust. It also removes indoor bioaerosols by up to 99.9% within 10 minutes based on its antibacterial function.
Powerful Performance and Balanced Driving Befitting a Luxury Midsize SUV
The GV70 offers an optimal driving experience with its powerful performance, fit for a luxury midsize rear-wheel drive SUV, and delivers comfortable driving experiences even when going off-road.
The engine configuration options are a gasoline 2.5 turbo, gasoline 3.5 turbo, and 2.2 diesel engine.
The gasoline 2.5 turbo engine has a maximum output of 304 horsepower (PS), a maximum torque of 43.0 kgf·m, and combined fuel efficiency of 10.7km/l. (※ 2WD, 18-inch wheels)
The gasoline 3.5 turbo engine has a maximum output of 380 horsepower (PS), a maximum torque of 54.0 kgf·m, and combined fuel efficiency of 8.6km/l. (※ AWD, 19-inch wheels)
The 2.2 diesel engine has a maximum output of 210 horsepower (PS), a maximum torque of 45.0 kgf·m and combined fuel efficiency of 13.6km/l. (※ 2WD, 18-inch wheels)
The gasoline 2.5 turbo and 3.5 turbo engines feature a dual-fuel injection system that uses both the direct injection type of combustion chamber and the Port Fuel Injection type, depending on driving conditions, to offer excellent performance and better fuel-efficiency. The GV70 also improved responsive acceleration by adopting a water-cooler-type intercooler.
The weight of the diesel 2.2 engine was reduced by applying aluminum engine blocks, while its responsive acceleration has been improved thanks to the use of a Ball Bearing Turbocharger that reduces friction.
The Genesis GV70 applies Launch Control technology. The technology helps manage engine torque and wheelspin at optimum conditions to maximize departure acceleration performance.
The gasoline 3.5 turbo model’s dynamic acceleration performance can reach 100km/h from a standing start in 5.1 seconds. (Data measured by Genesis R&D)
Moreover, a Multi Terrain Control was applied to allow for stable driving performance in various terrestrial circumstances, such as snowy roads, sand, or mud. (* only applied to AWD model)
The GV70 adds new levels of tranquility to riding in a luxury SUV by applying sound insulation glass to its windscreen and windows, and by enhancing the sound absorption/insulation functions of the engine room partition compartment and the double layered floor structure.
Moreover, the application of Active Sound Design, which produces virtual engine sounds based on the driving mode, allows the GV70 to realize a vibrant engine sound.
Furthermore, by applying the Preview Electronic Control Suspension, the suspension can be controlled by information supplied through the front camera and navigation system, providing passengers with an optimal level of comfort in any driving environment.
Securing a Higher Level of Driving Safety Based on the Latest Technologies
Genesis applied a wide range of new technologies to the GV70 that can protect passengers from risks inside and outside of the vehicle.
The GV70 delivers a level of convenience and safety by applying a variety of technologies such as Forward Collision-Avoidance Assist (FCA), Blind-Spot Collision-Avoidance Assist (BCA), Intelligent Speed Limit Assist (ISLA), Driver Attention Warning (DAW) and Forward Attention Warning (FAW), Navigation-Based Smart Cruise Control (NSCC), Highway Driving Assist II (HDA II) and etc.
In particular, by incorporating key safety and convenience features such as FCA, BCA, DAW, NSCC in the basic model, improving its market competitiveness.
Forward Collision-Avoidance Assist (FCA) analyzes potential collisions by helping the driver to stop the vehicle automatically if there is a chance of collision at a crossroad with incoming vehicles from the left or right. It automatically supports evasive steering controls if there is a potential collision with pedestrians on the edge of the road while driving
Blind-Spot Collision-Avoidance Assist (BCA) helps prevent drivers from crashing into cars approaching from the rear when changing lanes or pulling out of a space where they have parallel parked.
Intelligent Speed Limit Assist (ISLA) is a driving safety feature that regulates driving speed to be within the speed limit. It operates based on traffic sign information that is identified by the front camera or navigation information.
Driver Attention Warning (DAW) provides notification to the driver when signs of driver inattentiveness are detected and recommends a rest if needed.
Forward Attention Warning (FAW) draws the driver’s attention with acoustic warning sounds and pop-up notifications if reckless or fatigued driving is detected by a interior camera.
Navigation-based Smart Cruise Control (NSCC) utilizes the navigation system to maintain a safe speed while driving, ensuring safety by proactively reducing the SUV’s speed when rounding curves.
Highway Driving Assist II (HDA II) allows for a convenient driving experience, helping drivers on highways or driveways, controlling the steering wheel to assist them in changings lanes once they have activated their turn signal, and by actively responding to close-range cut-ins in instances of traffic congestion when vehicles are moving at low speeds. The lane change assist of the GV70 is improved to determine whether to change the lane during a certain amount of time after activating the turn signal.
In addition, the GV70 also features Rear Cross-Traffic Collision-Avoidance Assist (RCCA) and Parking Collision-Avoidance Assist (PCA) technology to ensure optimal safety.
The GV70 is equipped with a total of 8 airbags, including the center-mounted airbag in the front seat, one at the driver’s knee, two at the front, and four on the sides.
Intelligent Car Equipped with Biometric Technology and the Latest Infotainment System
The GV70 creates an optimum driving environment by combining a state-of-the-art infotainment system with the latest connected-car technologies.
The GV70’s groundbreaking biometric technology is its fingerprint authentication system connected to the simple in-car payment service called Genesis CarPay, as well as the vehicle’s Advanced ROA (Rear Occupant Alert), which is based on radar sensors.
The fingerprint authentication system, which is connected to the new, simple in-car payment service GenesisCarPay,utilizes fingerprint authentication technology, improving convenience and security by allowing drivers to make simple in-car payments with their fingerprint.
GV70 drivers also have the option to utilize Fingerprint Authentication in Valet Mode, which prevents any personal information, such as their home address or phone number, from appearing on the infotainment screen when others drive their car.
If a driver starts the engine using Fingerprint Authentication, the GV70 will automatically adjust various settings to suit their preferences. This includes adjusting the positions of the driver’s seat, steering wheel and head-up-display as well as updating the navigation system’s recent destinations and infotainment sound volume settings.
The GV70’s radar-based Advanced Rear Occupant Alert (Advanced ROA) technology is much more sophisticated than traditional ultrasonic based sensors.
Advanced Rear Occupant Alert (ROA) utilizes sensors mounted inside the vehicle to detect passengers in the rear seat and alerts the driver of their presence in multiple phases. Not only sensors capable of sensing when passengers in the rear move their limbs, but they can also detect small respiratory movements near the passenger’s chest, allowing the GV70 to alert drivers in cases when a child or sleeping infant has been left in their seat.
The GV70 also maximizes user convenience by strengthening display features of AR Navigation.
Current version of AR Navigation simply display left or right direction icons whereas the improved AR Navigation can provide directions that indicate the exact direction based on the destination and its location at that very moment.
Furthermore, the overall level of convenience was greatly improved by strengthening ADAS-associated data and developing sophisticated display functions, including icons that directly indicate the actual locations of the destination and stopover points, indicators visualizing vehicle-to-vehicle distance settings in cruise control, and etc. [END]
*Specifications and features discussed are for Korean-market vehicles. International market features may vary depending on country.
Appendix. Specifications of GV70
Overall length (mm)
Max. Power (ps)
Max. Torque (kgf·m)
2WD / AWD
2WD / AWD
Combined Fuel Efficiency
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