GENESIS NAMED DOUBLE FINALIST FOR 2020 IDEA AWARDS
Seoul, Sept. 17, 2020 - Genesis Studio Hanam and an interactive event held onsite, the G90 Special Exhibition, have been named finalists in the 2020 International Design Excellence Awards (IDEA®) by the Industrial Designers Society of America (IDSA).
Genesis Studio Hanam was named a finalist in the Environments category while its G90 Special Exhibition seeks consideration in the Digital Interaction class.
Genesis Hanam is an inclusive experiential showroom which opened in 2016 at the Starfield shopping district. It offers a variety of encounters such as docent tours, test drive programs, concept car exhibitions as well as client communication programs.
In commemoration of the G90 debut, the Special Exhibition was held at Genesis Studio Hanam until January 2019, attracting 78,000 visitors in 41 days. The vehicle took center stage within the studio and operated an "Interactive Experience Zone" where the exhibition space changed color based on the guests’ clothing and accessories.
Genesis official said “We are extremely proud to be considered by IDSA for our brand space and digital design efforts. For a young brand, a brand obsessed with design, each creative element becomes part of our legacy.”
Previously, the Genesis G80 Sport was recognized as a finalist in the 2017 IDEA and the Genesis G70 was also recognized as a finalist in the 2018 IDEA. In addition, IDSA awarded the Genesis Essentia Concept with a Gold IDEA for Automotive and Transportation design in 2019. This is the brand’s first “best of the best” award win for Genesis Vehicle Design.
Genesis as a luxury brand always strives to create the finest automobile and services for connoisseurs worldwide. Embodying its unique design language “Athletic Elegance,” Genesis has introduced its sedan lineup the G70 sport sedan, the G80 midsize luxury sedan and the flagship G90 luxury sedan. With the recently launched mid-size luxury SUV GV80, the Genesis plans to add more to its lineup. The brand was launched first in South Korea and now in the U.S., Canada, Russia, the Middle East and Australia. The Genesis brand is one of the highest-ranked brands in the automotive industry by respected, third-party experts including North American Car of the Year, Consumer Reports and J.D. Power. For more information on Genesis and its new definition of luxury, please visit www.genesis.com Please visit our media site for the latest news at media.genesis.com. Genesis on YouTube | Facebook | Instagram
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