GENESIS G80 WINS 2022 CHINA DESIGN CAR OF THE YEAR AWARD, RECOGNIZED FOR ITS DISTINCTIVE DESIGN BY THE CHINESE MARKET
BEIJING, CHINA – December 14, 2021 – The mid-large-size luxury sedan Genesis G80 has won the 2022 China Design Car of the Year Award, securing the first major recognition at the China Car of the Year Awards for global luxury automotive brand Genesis.
The China Car of the Year Awards are considered among the most prestigious in the Chinese auto industry. Introduced to the Chinese market in April, the Genesis G80 has been recognized for its distinctive design. This award is the first product win for Genesis in China and marks a huge milestone for Genesis.
Markus Henne, CEO of Genesis Motor China, said, “Our brand starts with design, and design makes our brand. We are delighted to receive this prestigious award from the China Car of the Year Awards in only our first year in the Chinese market. The Genesis G80 is a globally recognized vehicle, and this award further affirms Genesis’ position as a design leader in the luxury auto category and reflects the recognition for the brand from the Chinese market. We will keep our strong momentum and bring more exceptional products to our customers.”
Athletic implies dynamism, and elegance conveys purism. The Genesis G80 is Genesis’ progressive take on a true luxury sedan. Characterized by the Crest Grille, Parabolic Line and Quad Lamps, the Genesis G80 truly represents the perfect balance of athleticism and elegance.
Alongside exterior design, the Genesis G80 was evaluated for cutting-edge safety technology, powertrain innovations and dynamic luxury.
In addition to the Genesis G80, the brand has also introduced and started sales of mid-large-size luxury SUV Genesis GV80, distinct luxury sports sedan Genesis G70 and the China-exclusive Genesis G70 Edition 1 in the Chinese market. The deliveries of the Genesis G80 and Genesis GV80 have started at the end of October.
About Genesis China
Genesis is a global luxury automotive brand that delivers the highest standards of performance, design, safety, and innovation. Established in November 2015 and headquartered in South Korea, Genesis has entered overseas markets such as the US, Canada, Australia, Russia, the Middle East and Europe. Genesis is one of the highest-ranked brands in the automotive industry by respected third-party experts such as North American Car of the Year and Consumer Reports and has been chosen as the best luxury brand by J.D. Power for four consecutive years.
In April 2021, Genesis made its official entry into China. Genesis has established an all-new business model for the Chinese market and will strategically develop its presence in China through an omnichannel approach based on direct sales, supported by trusted agents and online sales. Genesis has introduced distinct luxury sports sedan Genesis G70, mid-large-size luxury sedan Genesis G80 and mid-large-size luxury SUV Genesis GV80 in the Chinese market through an established network in Shanghai and Chengdu. For more information on Genesis and its new vision of luxury, please visit www.genesis.com.cn
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