GENESIS X CONCEPT WINS ‘BEST OF THE BEST’ RED DOT DESIGN AWARD FOR DESIGN CONCEPT

  • 21-OCT-2021

  • SEOUL, KOREA

  • The Genesis X Concept earned ‘Best of the Best’ honors in the Mobility and Transportation segment of the Design Concept category at the 2021 Red Dot Design Awards, underscoring the competitiveness of its design in the global market
  • The electric concept car represents the future of the brand’s electric vehicle designs and the quintessence of Genesis’ Athletic Elegance design philosophy

SEOUL, KOREA – Oct. 21, 2021 – Genesis announced today that its electric concept car, the Genesis X Concept, won a Red Dot: Best of the Best award in the Mobility and Transportation segment of the Design Concept category at the 2021 Red Dot Design Awards, hosted by Design Zentrum Nordrhein Westfalen in Germany.

Created in 1955, the Red Dot Design Award is considered one of the top three design distinctions in the world alongside the iF Design Award and the IDEA Design Award. Each year, the open competition announces winners in three distinct disciplines: Product Design, Brand & Communication Design, and Design Concept.

This year’s awards saw a total of 4,110 entries from 49 countries submitted for consideration in the Design Concept category. Among them, a total of 61 Best of the Bests and 259 Winners were selected after a comprehensive evaluation process that covered innovation, feasibility, and functionality.

Unveiled in March of this year, the Genesis X Concept received the awards’ coveted ‘Best of the Best’ distinction, once again proving the competitiveness of Genesis design on the global stage.

“The aristocratic elegance of the Genesis X Concept exudes harmony, combining sculpture-like beauty with athletic proportions. Our intention was to also demonstrates our vision with our automotive passion.” said the Chief Creative Officer of Genesis, Luc Donckerwolke.

As a Genesis brand icon, it is quintessential luxury GT design. The iconic Two Lines brand signature and the Athletic Elegance, the essence of Genesis design philosophy, combine to convey our passion experienced only in a Genesis. It is our design dream team, who put their passion and heart into this project and also our modelers and engineers who made this dream come true.” said SangYup Lee, Global Head of Genesis Design.

The Genesis X Concept is an electric vehicle-based GT (Gran Turismo) concept car that applies Genesis’ core design element, the Two Lines, to present a vision for future electric vehicle designs. The Two Lines design is applied to the concept car’s electric charging port as well as many aspects of its interior and exterior, indicating the direction that future electric vehicle designs could be headed.

The front of the Genesis X Concept is low and wide, creating a strong impression thanks to the combination of a shield-shaped Crest Grille, Two Lines headlights that cut through the wheel arches, and double layered bumpers. The iconic Two-Line Quad Lamps exemplify the best of Genesis’ leading designs and technologies.

The Genesis X Concept’s interior features a driver-oriented, cockpit-inspired design in which all operating systems and displays surround the driver, and which emphasizes the Beauty of White Space – an aesthetic philosophy that is uniquely Korean.

The Genesis X Concept also presents Genesis' unique and fresh perspective on sustainable luxury car designs. The Genesis X Concept also features an interior that has been accented with upcycled materials. The design emphasizes eco-friendliness by incorporating a new material with a weave-patterned fabric in parts of the seat belts, steering wheel, and airbag covers that is made up of leftover pieces of leather from the vehicle production process.

However, this is not the first time that the Genesis brand has been honored with a Red Dot Award this year. In August, MY GENESIS, a personalized mobile service application for smart vehicle management, was named a Winner in the awards’ Brand & Communication Design category.