• 17-DEC-2021

  • Seoul, Korea

Seoul, Korea, December 17, 2021 — Effective January 1, 2022, Genesis has appointed Graeme Russell as its Chief Brand Officer. Mr. Russell will lead Genesis’ global brand, product and retail communications, ensuring an engaging brand experience across all customer touchpoints. He will report to Jay Chang, Global Head of Genesis brand, and Chief Creative Officer, Luc Donckerwolke.

As Chief Brand Officer, Mr. Russell will enhance the global customer experience by planning, implementing and managing Genesis’ brand and experience strategies across global markets. He will lead a team of customer experience and retail experts to deliver differentiated brand communications with customers.

With rapid global growth in the luxury market, we need to deliver the Genesis experience cohesively and consistently to achieve further development of the brand,” said Mr. Chang. “As a global luxury brand with an audacious vision, we are pleased to have Graeme onboard to lead Genesis’ space and customer experience for its next phase of growth.”

Mr. Russell joins Genesis with 15 years of luxury marketing and communications experience, including stints as global head of brand communications for Bentley Motors and brand ambassador for The Macallan, the world-famous single malt Scotch whisky brand. He holds a bachelor’s degree with honors in business studies from Napier University in Edinburgh, Scotland and has undertaken executive education programs at the Alliance Manchester Business School and Imperial College Business School, London.

I have observed with interest the emergence of the Genesis brand and the significant strides it has achieved in global markets since its launch, said Mr. Russell. “I am looking forward to working with a passionate and talented global team as the Genesis brand looks ahead to a very exciting future.”


Genesis is a global luxury automotive brand that delivers the highest standards of performance, design, safety and innovation while looking towards a more sustainable future. Genesis designs customer experiences that go beyond products, embodying audacious, progressive and distinctly Korean characteristics within its unique “Athletic Elegance” design identity. With a growing range of luxury models— including the G90, G80, G70, GV60, GV70, and GV80—Genesis aims to lead the age of electrification by focusing on a dual electrification strategy involving fuel-cell and battery EVs, starting with its G80 and GV60 electric models. Genesis has stated its commitment to becoming a 100% zero emission vehicle brand by 2030 and to pursuing carbon neutrality by 2035. Since its initial launch in Korea, Genesis has emerged in key global markets including North America, Europe, China, Australia, Russia, and the Middle East, establishing a strong relationship with customers around the world. For more information please visit the official website at