Genesis Begins a New Chapter as Sponsor of the Premier PGA Tour Event in Los Angeles
- Tournament will be held February 13-19, 2017 at The Riviera Country Club
- Broadcast nationally on CBS and the Golf Channel
Throughout the week, Genesis will provide opportunities for players and fans to interact with the vehicles and the brand. Genesis will have a first-class fan lounge on hole 14, along with a Genesis Putting Experience where fans will be given a chance to have their putting stroke analyzed by a PGA professional. Participants can hit a putt and have their stroke videotaped and sent digitally to a PGA Professional who will provide feedback and advice in 5-7 days along with specific improvement drills.
In addition to displaying its flagship G90 and G80 luxury sedans throughout the tournament at the Genesis Entrance Pavilion, Clubhouse Valet Circle, holes 14 and 16, each player in the field will be given a G90 or a G80 to drive and experience during tournament week. The player with the first hole-in-one each day on holes 14 and 16 will win a Genesis G90 as well as a Genesis G80 for their caddie. The winner of the 2017 Genesis Open will also go home with an all-new G90.
In addition to tournament-related initiatives, the Genesis Open will embrace its long legacy of giving back to the community. The Tiger Woods Foundation is the primary benefiting charity with proceeds from the event supporting the foundation’s college-access programs in Southern California. Additionally, Genesis Motor America will donate a $250,000 grant to the J. Paul Getty Museum Trust. The grant will be used to create a groundbreaking arts enrichment program that provides students with access to the arts through an immersive experience that occurs both in students’ communities and via online platforms. Thousands of high school students from underserved and Title 1 schools in the Los Angeles area are expected to participate in the program at the Getty Center, with potentially hundreds of thousands more joining in the experience online.
The Genesis Open further solidifies Genesis’ presence in the golf landscape. Genesis is also the official vehicle of the CareerBuilder Challenge and vehicle partner for the Farmers Insurance Open. As part of these sponsorships, PGA TOUR players were provided with Genesis vehicles in three out of the first seven PGA TOUR events in the 2017 calendar year. Genesis also provided one lucky fan the opportunity to play in the Pro-Ams at the CareerBuilder Challenge, Farmers Insurance Open and the Genesis Open through its Pro-Am sweepstakes.
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